SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success adhered to a familiar pattern: gain progressively, conserve aggressively, get a home, and plan for retirement. But Gen Z is coming close to cash with a fresh perspective. Rather than focusing solely on long-term build-up, this generation is focusing on equilibrium,